About Us

Craig Dreiling

Chief Executive Officer

Craig created Solutions 101 in 2014 to solve the most fundamental problems preventing dental practices from thriving.

Craig intended to become a dentist and practice owner, but then discovered the challenges practices face from the dental insurance industry. While completing his required chair-side hours, he realized how one-sided the insurance contracts were. Nobody seemed to truly understand the complicated insurance network system, and Craig was concerned about the viability of purchasing a dental practice in the future. From this, S101 was born.

Now, S101 uses millions of market data points, custom analytics software, and over a decade of industry experience to help practices increase their revenue, maximize patient retention, and gain more time to focus on providing high-quality care to their patients.

Adam Borders, J.D.

Chief Operating Officer and General Counsel

Adam contributes to S101’s success by providing legal perspective, directing operations, and offering valuable leadership on client cases. He has a diverse professional background, beginning with a career in international business at a supplier of steel piping to the oil and gas industry. There, Adam had the opportunity to travel extensively while coordinating large-scale projects and overseeing multi-million dollar deals. He later earned his J.D. from Oklahoma City University College of Law and worked as a trial lawyer for several years.

Adam has taken on numerous essential roles and responsibilities since joining S101 in 2019. In addition to his role as COO, he is also focused on ensuring that insurance companies are compliant with their contractual obligations to S101’s clients. With his diverse background and dedication to his work, Adam is a valuable asset to both Solutions 101 and the dentists we partner with. Adam is passionate about being able to deliver quantifiable results to struggling business owners, helping them succeed and win.

Timothy Laubach, Ph.D

Chief Data Officer

Before joining S101 in October 2020, Tim spent 10 years at the University of Oklahoma as an associate professor of science and engineering education. Tim has developed a knack for extracting valuable insights from data and applying his findings to solve a variety of problems. Now, Tim directs our data science team and conducts analysis on every client’s case, which provides the foundation of S101’s services.

Shane Daniels

Chief Admin Officer and Client Services Director

Shane Daniels is probably the first person at S101 you’ll speak to. Shane serves as the initial and primary point of contact for S101 clients. He and his team manage the onboarding process and orchestrate communication between our clients and the S101 team. He also carries numerous administrative responsibilities critical to the company’s successful operations.

Shane uses his extensive experience in organizational management to keep everyone on track and ensure all client projects are progressing seamlessly. Before joining the S101 team in 2021, Shane worked as a human resources and finance administrator at the University of Oklahoma.

Amy Wilkins

Executive Assistant

Amy Wilkins has over ten years’ experience as an executive assistant for several different organizations, helping leadership teams succeed in staying organized and focused.

Amy uses her managerial and organizational skills to facilitate smooth operations, track progress across on all client projects, and keep the rest of the S101 team on task.

Samuel Morstain

Marketing Coordinator

Samuel Morstain joined S101 in late 2022 to expand marketing efforts and create more effective brand messaging.

Sam likes to think of marketing as simply introducing problems to solutions. He is passionate about designing human-centered branding that effectively communicates the utility and value innovative businesses deliver to their clients.

Sam has an education background in business administration, digital marketing, and communication strategy. He is also an experienced sales professional, specializing in B2B sales development.

Nik Johnson

Data Specialist

Nik Johnson is a skilled data science specialist who helps to drive our client’s success by conducting hands-on analysis and delivering valuable data-driven insights.

Nik works closely with Tim Laubach, assisting with the development of S101’s data to improve efficiency and increase capacity.  Nik’s background as an office administrator, her experience working in large data sets, and her love for solving complex puzzles have made her a perfect fit for her role at S101.

Thomas Kane

Information Technology Administrator

Thomas Kane has more than 25 years of experience managing IT infrastructure, designing new software programs, and building custom hardware systems. He also has advanced expertise in cyber security, machine learning, and signal processing.

Tom has a computer engineering background from his education at the University of Tulsa, and prior experience designing and managing data security solutions for engineering, finance, and telecommunications firms.

In addition to his routine responsibilities maintaining our IT systems, Tom’s primary focus has been using his considerable experience to keep us well ahead of the curve on cyber security and data protection. Since joining the S101 team, Tom has also greatly strengthened our data process infrastructure, expanding our capacity and efficiency analyzing large data sets.