About Us
Solutions 101 started with the simple idea that dental practitioners deserve to be paid fairly for the important work that they do.
We think that doctors went to dental school to practice dentistry, not to spend their time contending with insurance companies.
Our Story
Craig Dreiling founded S101 in 2014 to solve the most fundamental problems that prevent many dental practices from thriving. Craig intended to become a dentist and practice owner himself before discovering the challenges so many practices face from dental insurance networks. While completing his required chair-side hours, he realized how one-sided network contracts are. Nobody seemed to truly understand the complicated system of interconnected insurance networks. Craig became concerned with the viability of purchasing a dental practice, how a practice owner might take back control of their income and get insurance companies out of the exam room. These are the questions that S101 answers.
S101 uses millions of market data points, custom analytics software, and over a decade of industry experience to help dental offices across the country increase revenue, maximize patient retention, and gain more time to focus on their patients.

Many of our clients come to us with similar questions. How did this situation happen? Why do insurance companies sometimes seem to be working against the well being of their providers? Dental practice owners don’t just need information, they need answers. That’s why we consider all client cases we take on to be partnerships. Instead of simply providing advice or trying to handle negotiations for you, we’ll work with you hands-on throughout the duration of our project.
We understand the importance of providing the education and tools that practice owners and office staff need to have a more comprehensive understanding of the dental insurance world. Our ultimate goal is for our clients to feel confident that they have everything they need to continue their success after our partnership is complete!
Meet The Team

Craig Dreiling
CEO and Founder

Adam Borders, J.D.
Chief Operating Officer and General Counsel

Timothy Laubach, PhD
Chief Data Officer

Shane Daniels
Chief Admin Officer

Amy Wilkins
Executive Assistant

Nik Johnson
Data Specialist

Thomas Kane
Information Technology Director
Learn more about how our revenue improvement services can help your practice!
Have questions? Visit our FAQ for answers.
READY TO START INCREASING YOUR REVENUE?

Craig Dreiling
Chief Executive Officer
Craig created Solutions 101 in 2014 to solve the most fundamental problems preventing dental practices from thriving.
Craig intended to become a dentist and practice owner, but then discovered the challenges practices face from the dental insurance industry. While completing his required chair-side hours, he realized how one-sided the insurance contracts were. Nobody seemed to truly understand the complicated insurance network system, and Craig was concerned about the viability of purchasing a dental practice in the future. From this, S101 was born.
Now, S101 uses millions of market data points, custom analytics software, and over a decade of industry experience to help practices increase their revenue, maximize patient retention, and gain more time to focus on providing high-quality care to their patients.

Adam Borders, J.D.
Chief Operating Officer and General Counsel
Adam contributes to S101’s success by providing legal perspective, directing operations, and offering valuable leadership on client cases. He has a diverse professional background, beginning with a career in international business at a supplier of steel piping to the oil and gas industry. There, Adam had the opportunity to travel extensively while coordinating large-scale projects and overseeing multi-million dollar deals. He later earned his J.D. from Oklahoma City University College of Law and worked as a trial lawyer for several years.
Adam has taken on numerous essential roles and responsibilities since joining S101 in 2019. In addition to his role as COO, he is also focused on ensuring that insurance companies are compliant with their contractual obligations to S101’s clients. With his diverse background and dedication to his work, Adam is a valuable asset to both Solutions 101 and the dentists we partner with. Adam is passionate about being able to deliver quantifiable results to struggling business owners, helping them succeed and win.

Timothy Laubach, Ph.D
Chief Data Officer
Before joining S101 in October 2020, Tim spent 10 years at the University of Oklahoma as an associate professor of science and engineering education. Tim has developed a knack for extracting valuable insights from data and applying his findings to solve a variety of problems. Now, Tim directs our data science team and conducts analysis on every client’s case, which provides the foundation of S101’s services.

Shane Daniels
Chief Admin Officer and Client Services Director
Shane Daniels is probably the first person at S101 you’ll speak to. Shane serves as the initial and primary point of contact for S101 clients. He and his team manage the onboarding process and orchestrate communication between our clients and the S101 team. He also carries numerous administrative responsibilities critical to the company’s successful operations.
Shane uses his extensive experience in organizational management to keep everyone on track and ensure all client projects are progressing seamlessly. Before joining the S101 team in 2021, Shane worked as a human resources and finance administrator at the University of Oklahoma.

Amy Wilkins
Executive Assistant
Amy Wilkins has over ten years’ experience as an executive assistant for several different organizations, helping leadership teams succeed in staying organized and focused.
Amy uses her managerial and organizational skills to facilitate smooth operations, track progress across on all client projects, and keep the rest of the S101 team on task.

Nik Johnson
Data Specialist
Nik Johnson is a skilled data science specialist who helps to drive our client’s success by conducting hands-on analysis and delivering valuable data-driven insights.
Nik works closely with Tim Laubach, assisting with the development of S101’s data to improve efficiency and increase capacity. Nik’s background as an office administrator, her experience working in large data sets, and her love for solving complex puzzles have made her a perfect fit for her role at S101.

Thomas Kane
Information Technology Administrator
Thomas Kane has more than 25 years of experience managing IT infrastructure, designing new software programs, and building custom hardware systems. He also has advanced expertise in cyber security, machine learning, and signal processing.
Tom has a computer engineering background from his education at the University of Tulsa, and prior experience designing and managing data security solutions for engineering, finance, and telecommunications firms.
In addition to his routine responsibilities maintaining our IT systems, Tom’s primary focus has been using his considerable experience to keep us well ahead of the curve on cyber security and data protection. Since joining the S101 team, Tom has also greatly strengthened our data process infrastructure, expanding our capacity and efficiency analyzing large data sets.